Chupa Chups
14 Weeks
Timeline
UI/UX Designer
Role
Client
Tools
Chupa Chups
This capstone project reimagines the iconic Chupa Chups brand by transforming it from a nostalgic childhood treat into a luxurious lifestyle accessory. By adopting a mature, minimalist aesthetic and incorporating premium design elements, the rebrand focuses on elevating the user experience through a refined digital presence and sophisticated packaging.
Overview
To reposition Chupa Chups as a high-end product that appeals to a modern, style-conscious audience.
This includes developing a cohesive visual identity, enhancing the digital experience through intuitive UI/UX,
and launching a campaign that redefines how lollipops can be perceived in a premium market.
The Goal
To meet the goal of elevating Chupa Chups into a premium lifestyle brand, we implemented a design strategy rooted in elegance, simplicity, and emotional resonance. We developed a new logo with mirrored typography to evoke sophistication and modernity, while the color palette draws from soft pastels and rich neutrals to reflect a luxurious tone.
The Solution
We also launched a brand campaign—“Taste the Gift. Dream the Flavor”—through social media and print visuals, positioning Chupa Chups as a meaningful, gift-worthy indulgence.
The Campaign
The final deliverables included a redesigned visual identity, luxury-style packaging, and a fully responsive e-commerce website. The rebrand successfully elevated Chupa Chups into a premium lifestyle brand while maintaining its playful essence through refined typography, minimalist layouts, and a chic color palette
The Result
