Marketing Strategy
Le Jour’s Marketing Strategy focuses on building a strong brand presence across multiple platforms, leveraging email marketing, social media engagement, and digital branding to connect with coffee lovers. This strategy aligns with the brand’s identity, reinforcing Parisian café culture and high-quality coffee experiences.
Overview
Role
Timeline
Client
Tools
Marketing
Le Jour
13 weeks
The marketing strategy establishes Le Jour as a premium yet approachable coffee brand, strengthening its connection with both digital and physical audiences. Through targeted email engagement and an active social media presence, the brand gains increased visibility and customer loyalty. Future expansions will focus on loyalty programs, influencer collaborations, and experiential marketing to further elevate brand impact.
The Result
The objective was to develop a multi-platform marketing strategy that expands brand recognition through both digital and in-store experiences, engages customers with email campaigns and social media storytelling, and strengthens customer loyalty through personalized promotions and consistent brand messaging.
The Goal
By conducting competitor analysis, audience research, and UX-driven marketing insights, I developed a strategy that includes email marketing campaigns to enhance customer engagement, a social media content plan centered on visual storytelling and community building, and brand consistency across digital and print materials for a seamless experience. Additionally, I incorporated an Adapted Forecast Economic Model to anticipate market trends and optimize outreach efforts.
The Solution
