Brandbook
Le Jour is a Parisian-inspired coffee brand that blends a refined yet approachable aesthetic with a deep appreciation for coffee culture.
As a Design Director, I developed Le Jour’s visual identity, typography, colour system, packaging, and digital applications to ensure a cohesive and memorable brand experience with team.
Overview
Role
Timeline
Client
Tools
Design Director
Le Jour
13 weeks
The objective was to create a strong, timeless brand identity that reflects French elegance and modern coffee culture. Le Jour needed a distinctive visual language, including a carefully crafted logo, typography, and color palette, to communicate its core values of comfort, quality, and aesthetic appeal.
The Goal
By conducting brand research, mood board development, and iterative design, I crafted a cohesive identity systemfeaturing.
• A custom logotype inspired by classic French café signage.
• A rich, deep green and neutral color palette evoking sophistication.
• Typography choices that balance modern elegance with tradition.
• Brand applications across packaging, store interiors, and digital platforms to ensure consistency.
The Solution
The final brand book delivers a timeless, elegant, and cohesive identity for Le Jour. The branding successfully conveys authenticity, sophistication, and a memorable coffee experience. Future expansions will focus on brand storytelling, in-store experiences, and digital engagement to further enhance customer connection.
The Result