Pawthway
Project Overview
My Role
Goal
Pawthway is a senior pet care app designed to help pet owners provide better health management, emotional connection, and tailored care for aging pets. The app offers features like health tracking, caregiver updates, and memory milestones, ensuring a stress-free experience for users. By focusing on senior-specific needs, Pawthway bridges the gap between health monitoring and heartfelt companionship, creating a seamless platform for lifelong care.
Pawthway aims to support pet owners in providing better health management, emotional connection, and tailored care for aging pets. The app ensures a stress-free experience by focusing on senior-specific needs and creating a seamless platform for lifelong care.
Many pet owners struggle to meet the evolving needs of their aging pets due to a lack of specialized tools for health tracking, caregiver coordination, and emotional support. Existing pet care apps often focus on general pet needs and fail to address the specific challenges of senior pet care. Pawthway seeks to fill this gap by offering a tailored solution that combines medical monitoring, milestone memory sharing, and coordinated caregiving — all designed with the senior pet's well-being in mind.
UX/UI RESEARCH
UX/UI DESIGN
USER INTERVIEW
WIREFRAMING
PROTOTYPING
Problem Statement
Emphatize
Define
Ideate
Design
Test
User Research
User Interview
Competitor Analysis
User Persona
User Journey Map
Empathy Map
User Flow
Information Architecture
Lo-fi Wireframe
Mid-fi Wireframe
Visual Design
Usability Testing
Implementing Feedback
Competitive analysis is the process of evaluating and analyzing the strengths and weaknesses of competing businesses or products within a specific industry. It involves gathering information on competitors' strategies, products, pricing, distribution channels, marketing tactics, and customer feedback to gain insights into their market position. The analysis helps businesses identify opportunities and threats, refine their own strategies, and make informed decisions to gain a competitive edge.
COMPARATIVE MATRIX
Mid-Fidelity Wireframes
High-Fidelity Wireframes
