NaturCycle
The objective was to design a user-friendly and visually cohesive experience that educates and empowers users to make informed purchases. The app needed to offer seamless navigation, clear sustainability labels, and an effortless shopping process to encourage sustainable skincare choices.
The Goal
Through user research, competitive analysis, and usability testing, I developed a minimalist
eco-friendly UI that fits the brand image.
• Simple navigation for easy product discovery.
• Personalized recommendations to enhance engagement.
• A clean, modern interface that reflects the brand’s values.
The Solution
The Result
The final design delivers an intuitive, informative, and visually appealing shopping experience, making sustainable beauty more accessible. Usability testing showed improved task completion rates and higher user trust in product transparency. Future iterations will focus on enhancing personalization and introducing loyalty incentives to encourage repeat engagement.
NaturCycle is a sustainable beauty e-commerce app that simplifies ethical shopping. As a UX/UI Designer, I focused on creating an intuitive, visually cohesive experience that educates and engages eco-conscious consumers.
Overview
Role
Timeline
Client
Tools
UX/UI designer
Le Jour
13 weeks
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